As the official marketing body for Mpumalanga, Mpumalanga Tourism and Parks Agency (MTPA) offers a wide variety of services to the tourism industry and potential visitors. These services include providing as much information on what there is to do, see and visit in our beautiful province, as well as where to stay. It is also our responsibility to ensure that the visitors have an enjoyable experience. In order to achieve these - and other objectives, It is in the interests of the province to have reliable sector information.
One way of achieving this objective is through an efficient registration system of all tourism enterprises and services in the province. The tourism industry is very much competitive and requires well differentiated, innovative and reliable high quality information on the size of the tourism industry, the numbers of participants and capacity of the sector etc. Lack of information may inhibit the sector’s ability to innovate, deliver appropriate services and products and identify and target gaps in the market. Further, this may impede service providers’ ability to effectively evaluate business opportunities and risks.
Registration will enable us to gain a meaningful understanding of the tourism sector in the province and allow the province to better assist tourism businesses where there is a need and elevate their capacity to further grow the tourism sector. Again the registration may assist the province to enhance the quality and standards of tourism products and services, level the playing field and prevent rouge operators across the tourism sector in the province.
This means that, as a tourism stakeholder who registers with MTPA, you will receive free exposure through our marketing and promotional campaigns, as well as a free listing on our website (www.mpumalanga.com), which is growing in both content as well as visitors. We will also be adding to the list of benefits that registrants can expect to receive from MTPA as we progress.
Whilst regulations have been promulgated making it compulory to register with MTPA, registration will be operating on a voluntary basis for the immediate future.