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The Destination Marketing Division has two specific strategic objectives :
Position Mpumalanga as the tourism destination of choice
With such wonderful natural assets, it may seem that this is the easiest job in the world – but it is also very difficult to compress all the compelling reasons why people should visit our beautiful province into one brand promise. For this reason, we have identified our core brand values - including Wildlife and Bush, Adventure and Culture and Heritage – and weave our brand positioning around these.
Market destination Mpumalanga to both domestic & international markets
To achieve our objectives the Division engages in advertising, brand building & positioning, as well as trade relations activities, event marketing and Business Tourism (MICE) initiatives. We also work with key stakeholders, both locally and internationally, in order to drive conversion through product and packages – and exhibit at both local and international consumer and trade shows to drive demand and grow travel to the province.
Contact Chief Marketing Officer Zolelwa Mukozho at: Zolelwa@mtpa.co.za Tel : +27 (0)11 783 4161
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